Make Money Online By Creating An Online Course
Creating An Online Course: If you are looking for one way to make money online, you can consider creating an online course.
Selling courses is one of the best ways to make money online. If you’re an expert on a subject, you can monetize your knowledge by creating courses online. You can sell your course on Udemy or, if you already have your own audience, through your own website. Some entrepreneurs earn as much as $5,000 per month with online courses.
To create a popular and successful course, take inspiration from trending courses in your niche. Then, look at the reviews. What are the aspects that people praise, and what are the things people hate? How can you create something better than what’s already been created? Focus on creating content that solves the biggest complaints while emulating the positive aspects people rave about.
The platform you sell your course on will determine how to best make money. If you sell your course on Udemy, you don’t have to do much to promote it. You can almost set it and forget it. Maybe promote it to some blogs or on social media networks. However, if the course is hosted on your own website, you might want to run ads to promote the course. You can also build an email list to promote future courses without needing to pay for marketing.
Imparting knowledge and expertise via an online course will allow you to position yourself as an authority in your field, foster a community of like-minded individuals around your business, and expand your reach – all from within your home.
How to create an online course
– Choose the right subject matter
– Test your idea
– Research the topic extensively
– Write a course outline
– Create the course content
– Bring your course online
– Sell your online course
– Market your content
– Gather feedback
– Cultivate a learning community
Based on the materials you’ve gathered and your outline and research from the previous steps, you can now create the actual content for your online course. Most courses use video as their main form of communication. However, you can also use written content, audio recordings, slides – or a mix of a few different types of media.
Filming:
Creating an online course can be done with relatively simple equipment, and you don’t have to be a video production pro in order to create a high-quality course. After all, the level of education you provide is what matters most, and you can create quality content even if you’re working from home. You can film yourself speaking to the camera, record your screen while you talk in the background, or both.
Editing:
After you’ve filmed your content, invest some time editing your raw footage. There are many free video editing software available, from iMovie to Lightworks, and the Wix Video Maker. Try to craft a nice rhythm to your video by breaking it up into digestible bites.
Class assignments:
Create assignments for each of your lessons. These can be in the form of downloadable PDF files, which students can print or view on their computers. Other options include online quizzes or learning games, made using tools such as Kahoot.
Bring your course online
Once you have your course content ready, it’s time to create the platform to bring it all together. If you already have a professional website, you can add your online course as a section there. If not, create a new website just for this purpose.
Sell your online course
There are four different options for selling your online course, depending on your needs and business plan:
1. Individual lessons for rent or purchase:
Allow users to rent or purchase your online course on a video-by-video basis. When purchasing a video, users will enjoy unlimited streaming of the lesson they’ve purchased, so that they can go back and rewatch the content at all times. Choose if you want to allow viewers to download the video, or watch it directly on your site.
2. Channel subscription:
By paying a monthly fee, users will be able to access all of the paid videos within a channel. Channel subscriptions create a pay-wall, separating the content of your website into public and premium.
3. Paid plans:
Set up different payment options, offering your students to pay all at once or with a recurring payment plan. You can control everything from the type of plan, to what is included, how long it will last, and more. Display plan options on your site for clients to choose from and purchase. Paid Plans act as a pay wall, allowing users to access the content only after they pay and log into the members’ area within your site.
4. One-on-one real-time lessons:
In addition to the course, you may teach live lessons to students in a personalized 1:1 setting. This format allows students to ask you questions and learn in a tailored approach that meets their specific learning level.
Course takers can easily book an available spot with you through online scheduling software. Choose if you want to offer this option at an extra fee or have a predetermined number of private sessions included in the fixed course price.
Market your content
You’ve spent a lot of creative energy and valuable time creating an online course and now it’s time to promote it and get those course registrations. To market your online course, you can use both free promotions and paid types of marketing. You can even create a logo to help your course look extra professional and stand out as you promote it.
Take a look at some of the most popular and effective ways to market your course:
1. Email marketing: Send email marketing campaigns, including early-bird promotions and discounts.
2. Social media: Promote your course on social media and in relevant groups (tip: LinkedIn can be a great start since people are in a professional mindset already).
3. Paid ads: Run paid to advertise such as Google Search Ads and Banner Ads.
4. Blog posts: Create a free blog and write about the course and course topic to boost your SEO and showcase your knowledge.
5. YouTube and promo videos: Start a YouTube channel and launch video promotions for your course.
6. Referrals and reviews: Get referrals, reviews, and positive testimonials from past students.
7. Website pop-up: Add a lightbox pop-up to promote your course on your own website.
8. Other websites: Collaborate with third-party course websites and continuous studies organizations.
9. Influencers: Partner with industry influencers that reach your audience niche.
10. Affiliate programs: Kick off an affiliate program and work with ambassadors so others promote the course on your behalf.
11. Podcast: Start a podcast to spread the word about your course and highlight your topic expertise.
12. Webinar: Host a webinar that gets people excited about all they can learn from you.
13. Collaborate with instructors: Work together with other instructors to tap into each other’s network or co-teach a lesson.
14. Go multilingual: Translate your course into another language to reach a wider international audience and break into new markets.